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HLB Media Kit - O-1 / EB-1A, leading role

Updated: Author: Alina Kanametova

Reference Samples 13 pages Anonymized Access on request

13-page HLB media kit: an outlet audience and reach figures, an example of documenting an organization for leading-role evidence.

O-1 EB-1A EB-2 NIW Leading role

About this document

A Russian media kit for HLB High Life and Business, a business magazine for entrepreneurs, managers and experts. It presents audience size and demographics, editorial sections, and promotional formats such as expert articles, interviews, podcasts and video interviews. It also describes publication channels, circulation and distribution details, and how content is prepared and amplified.

Key points

  • Claims audience reach of more than 120,000 across site, social media and mailing lists.
  • Describes the readership as mostly above-average income and made up of experts, business owners, managers and top managers.
  • Lists editorial sections: Business, Health, Interview, Guide and Lifestyle.
  • Says materials are published on the site, in social networks and in mailings to the warm business audience.
  • Offers formats including expert article, text business interview, podcast and sales-oriented video interview.
  • Says print runs are not tracked; issues are reprinted regularly and also sold on Ozon.
  • For several formats, a print placement purchase includes a website placement as a bonus.

What is inside

  1. Magazine positioning and audience
  2. Audience demographics and readership
  3. Editorial sections
  4. Editorial principles
  5. Expert article format
  6. Text business interview format
  7. Podcast format
  8. Sales video interview format

When it helps

A media kit like this serves as evidence of the publication's audience, reach and content formats. In an O-1, EB-1A or NIW file, it would support showing the platform on which the applicant's expert content or interview appears.

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Source: Community (anonymized). The material opens on the site. Reference material, not legal advice.

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