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appeal dismissedMarketing20211 criteria counted

Video Journalism

AAO appeal decision on the EB-1A talent visa

Updated: Author: Alina Kanametova

This is a real, anonymized AAO appeal decision on the EB-1A immigrant visa, in the field of Video Journalism (Marketing), 2021. The appeal was appeal dismissed, and on the final-merits determination the petitioner did not clearly meet the standard. Of the regulatory criteria, 1 were counted: Awards; not counted: Membership, Published material about you, Exhibitions, Leading role, High remuneration, Commercial success.

What this case shows

Bottom line: the EB-1A denial stands. Of the 7 EB-1A criteria claimed, 1 were counted. The criteria were enough to reach final merits, but on the totality of the evidence the petitioner fell short of the extraordinary-ability standard - 3+ criteria alone do not guarantee approval.

EB-1A criteria in this case

Why these criteria usually go uncounted

The through-line of the appeals base: in 81% of decisions the AAO names the same problem - assertions not backed by sufficient evidence - and 45% of cases are lost at the final-merits totality assessment. Below is how each criterion not counted here fares across the whole base.

Membership

Across the appeals base this criterion was argued in 496 cases and counted in 58 (12%). Typical AAO objection: "Membership does not require outstanding achievement". Counted when membership requires outstanding achievement judged by experts, not just a fee.

Published material about you

Across the appeals base this criterion was argued in 793 cases and counted in 286 (36%). Typical AAO objections: "Outlet not shown to be major media"; "Published material not ABOUT the person". Counts coverage specifically ABOUT YOU in independent major or trade outlets, with publication details.

Exhibitions

Across the appeals base this criterion was argued in 226 cases and counted in 149 (66%). Counts showing work at artistic exhibitions, with venue, dates and proof of participation.

Leading role

Across the appeals base this criterion was argued in 624 cases and counted in 256 (41%). Counted when the organization is known and the role is leading or key, per the org chart and letters.

High remuneration

Across the appeals base this criterion was argued in 346 cases and counted in 94 (27%). Counted when pay is compared to the professional and regional average, with a cited source.

Commercial success

Across the appeals base this criterion was argued in 81 cases and counted in 9 (11%). Counts commercial success in the performing arts with numbers: box office, sales, charts.

The Marketing field in the database: 47 appeals

Outcomes in this field: 1 sustained, 12 remanded, 34 dismissed. How the AAO ruled in this field on the criteria argued in this case:

CriterionIn this caseCounted in the fieldHow objections were answered
Awardscounted3 of 28 (11%)breakdowns for this criterion (7)
Membershipnot counted1 of 19 (5%)breakdowns for this criterion (6)
Published material about younot counted10 of 32 (31%)breakdowns for this criterion (7)
Exhibitionsnot counted2 of 10 (20%)breakdowns for this criterion (6)
Leading rolenot counted15 of 30 (50%)breakdowns for this criterion (7)
High remunerationnot counted4 of 21 (19%)breakdowns for this criterion (7)
Commercial successnot counted0 of 4 (0%)-

Counted over our base of published AAO decisions; all Marketing appeals.

From the AAO decision (source, EN)

The petitioner failed to meet at least three of the ten initial evidentiary criteria required to demonstrate extraordinary ability, specifically regarding memberships, published material, artistic exhibitions, leading roles, high salary, and commercial success. The evidence presented did not establish sustained national or international acclaim or demonstrate that the petitioner is among the small percentage at the very top of the field.

The quote summarizes a fragment of the decision; the table above reflects the FINAL status of the criteria across all stages of the case (including ones conceded before the appeal), so the wording may not match one-to-one.

Full AAO decision of May 26, 2021 (PDF, uscis.gov)AAO decisions archive on uscis.gov

FAQ on this case

Which EB-1A criteria were counted in this case?
Criteria claimed: 7, counted: 1 (Awards); not counted: Membership, Published material about you, Exhibitions, Leading role, High remuneration, Commercial success.
How did this appeal end?
The appeal was dismissed - the denial stands. Most EB-1A AAO appeals end this way (~80% of our base).
Did the case reach the final-merits stage?
Yes, but on the final-merits totality assessment the petitioner fell short - the criteria were only the entry gate.

The criteria not counted here - typical objections and how to respond:

Related

Similar appeals

Same outcome in other fields

This is an anonymized public decision of the USCIS Administrative Appeals Office (AAO), shown for reference. Not legal advice and not a guarantee of your own outcome; every case is decided on its own facts.